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    <loc>https://www.itseiko.com/home</loc>
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    <lastmod>2022-10-27</lastmod>
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      <image:title>Home - I am currently Director of Product Design at Loblaw Digital. Previously, I was the Head of Experience Design for Retail North America at Publicis Sapient, and co-led our Experience Design capability group across North America.</image:title>
      <image:caption>As a design leader, I believe I have the responsibility to create better experiences for the people I lead. I champion for work environments that enable people to bring their full selves to work, every day. Expertise: Retail | UX Design | UX &amp; CX Strategy | Design Leadership | Primary Research | Data-Driven Design | Agile &amp; Lean Design</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/601eb098f17bd81808058b16/1612721114876-BN4Q6KSUSRHAGIMNCZCQ/consulting+mag.jpg</image:loc>
      <image:title>Home - I was featured in Consulting Magazine’s 2020 Women Leaders in Technology piece, for Excellence in Leadership.</image:title>
      <image:caption>&gt; View</image:caption>
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  <url>
    <loc>https://www.itseiko.com/speaking-1</loc>
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    <priority>0.75</priority>
    <lastmod>2021-02-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/601eb098f17bd81808058b16/1612713290517-27YU0N7FV8SDCKI94CY4/3percent_RethinkingInclusivity+condensed.001.jpeg</image:loc>
      <image:title>Speaking - 3% Conference 2020</image:title>
      <image:caption>Rethinking inclusivity: How an introvert and an extrovert adapted their leadership styles during the COVID-19 pandemic The sudden shift to working remotely created a new set of challenges: team members who traditionally worked face-to-face were suddenly part of distanced, virtual teams, and no longer visible to each other – or to their leadership. As a leader, I had to consider the different personality styles on my team. What did introverts and extroverts need in this new environment? How could everyone on the team have a voice? How many online “happy hours” were too many, and what was the impact of being constantly connected? Determined to maintain an inclusive working environment, a colleague and I got together from across the globe to explore what it meant to be a leader of a fully-distributed workforce in a time of crisis. In this talk, we discuss our personal wins and failures as our organization of over 20,000 shifted to remote working, and what we learned from each other along the way.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601eb098f17bd81808058b16/1612717631310-BMMV4H5GEIEY5NT0F00U/oyp.png</image:loc>
      <image:title>Speaking - Podcast: My Career Journey</image:title>
      <image:caption>As part of Publicis Sapient’s Own Your Potential series, I discuss how my career journey evolved from leading user experiences to leading people, with a focus on mental wellness at work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601eb098f17bd81808058b16/1612716735618-R23663T93EYIQMKE8HTS/nrf.png</image:loc>
      <image:title>Speaking - NRF 2021</image:title>
      <image:caption>The new ethics of tech: Equity, diversity and human-centered design I was pleased to join the National Retail Federation to discuss the role designers and design processes can play in building experiences that reflect the diversity of our customers and our communities, and ways to create more diversity in design teams themselves.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601eb098f17bd81808058b16/1612640418301-2TOIWBIVX759HUJUS8U3/retail+reset+2.png</image:loc>
      <image:title>Speaking - Interview: Retail Reset</image:title>
      <image:caption>I spoke with Retail Touchpoints on COVID-19's impacts to the store experience. We discussed how retailers are adapting their operational models to keep customers safe, the role technology can play in creating moments of delight throughout the customer journey, and the idea of virtual personal shoppers as proxy for in-person shopping.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601eb098f17bd81808058b16/1612641106982-W5SNH5FMHAD3HQIABIJ9/ux+mixer.jpg</image:loc>
      <image:title>Speaking - Ari Agency UX Mixer</image:title>
      <image:caption>I joined a panel at Ari Agency’s UX Mixer to discuss the ethical responsibilities of designers, what Agile means for design, and how to coach designers along their career paths. This event was the first time I spoke publicly about the importance of mental health when it comes to inclusivity in the workplace, and the role design leaders must play in creating safe spaces for diverse teams to flourish in.</image:caption>
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    <loc>https://www.itseiko.com/walmart-scan-go</loc>
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    <lastmod>2021-02-06</lastmod>
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      <image:title>Walmart Scan &amp; Go</image:title>
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      <image:title>Walmart Scan &amp; Go</image:title>
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      <image:title>Walmart Scan &amp; Go</image:title>
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  <url>
    <loc>https://www.itseiko.com/grocery-futurestate-vision</loc>
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    <lastmod>2021-02-06</lastmod>
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    <loc>https://www.itseiko.com/general-2</loc>
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    <priority>0.75</priority>
    <lastmod>2021-02-06</lastmod>
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      <image:title>General  2</image:title>
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      <image:title>General  2</image:title>
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      <image:title>General  2</image:title>
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    <loc>https://www.itseiko.com/contact</loc>
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    <lastmod>2021-02-17</lastmod>
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    <loc>https://www.itseiko.com/writing</loc>
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    <lastmod>2021-02-07</lastmod>
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